CHONG GALLERY

I had the pleasure of collaborating with my friends E. Prezanti and J. Cognié on crafting the branding for their Contemporary Urban Art Gallery. Their vision was clear: they sought a bold and distinctive identity that would stand out while still honoring the artistic creations showcased within.

Drawing inspiration from the dynamic nature of urban art, I incorporated a clever twist into the gallery's name, CHONG, by transforming the 'O' into an icon reminiscent of a mischievous side-eye—a playful nod to the spirit of urban art. Complementing this, the fluidity of the 'contemporary urban art' tagline reflects the diverse and ever-evolving nature of artistic expression within the space.

Together, these elements create a visual identity that not only captures attention but also pays homage to the vibrant creativity that lies at the heart of the gallery's mission.
The yellow and purple was the prefect mix of bold and recognizable, adding a playfulness touch on an overall minimalistic layout.