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LAYESION
Services Provided
Social Media Art Direction
Team Members
Zain Tarawneh - Strategy and Consulting
Emplacement
Rolle
Date
August 2021
Rôle
Art Director and Graphic Designer
Type of project
Creation of the art direction and graphic design for Layesion's instagram page.
I was tasked by Laysion, a Swiss brand specializing in handcrafted wooden clutches, to revamp their Instagram presence. Each of their bags is a unique piece of art, so the challenge was to develop content that would highlight their individuality.
With a new bag unveiled every month, our goal was to infuse each one with its own distinct identity, complete with a name, personality, and curated Spotify playlist.
Emphasizing the tagline "Elegance in Nature," our visuals aimed to encapsulate the harmonious blend of sophistication and environmental consciousness that defines the brand.
